VILD nicotine pouches focus on the mint flavour category, although the brand does have a Jägermeister-themed sachet. Nicotine content differs from 5.6mg/pouch to 11mg/pouch, so it is important to read the label before purchase as this will dictate the intensity of the product.
Go wild with VILD - mint products for the connoisseur
VILD nicotine pouches are moist, which brings about the contents of the sachet fast for a more pronounced feeling. They are also slim, so they provide a comfortable and discreet fit under the lip for users, and there are 20 sachets in each can. Mint is the central ingredient for this brand, and their mint products include:
- The VILD Bris possesses 5.6mg/pouch and is a single mint nicotine pouch. This is ideal for users who want a milder sensation and is reminiscent of a cool breeze
- The frosty bite under the lip is more thorough with the double mint VILD Kuling, which translates into English as ‘gale.’ There is 8mg/pouch of nicotine, making it a strong product best reserved for those with more experience
- The most advanced users are likely to enjoy the VILD Storm with its nicotine strength of 11mg/pouch, creating an intense and cold feeling under the lip. This triple mint product contains the highest amount of nicotine in the brand
The VILD Jaeger offers a left-field alternative to the multitude of mint. This strong pouch contains 8mg/pouch of nicotine, combining licorice root, star anise, and 56 different herbs for a flavour that fans of the alcoholic drink are bound to enjoy.
A new kid on the block with a knack for nature
Nordic Brands AB has been manufacturing the brand from its base in Lidköping, Sweden since 2024. Here are a few key traits to know about with VILD nicotine pouches:
- Nature - The font of the text on the packaging looks like wood or trees, symbolising VILD’s commitment to natural flavours and aromas. The mint products are also named after weather systems, including breeze, gale, and storm, to highlight the effect and intensity of each product
- Cleanliness - There is no tobacco in the pouch, which means users can maintain oral hygiene through better breath and no stained teeth
- Quality - VILD has honed in on the very popular ingredient that is mint, providing a product with different strengths that suits a wide audience. Concentrating on one flavour allows the producers to concentrate all their efforts on producing the highest standards possible
- Tradition - The name of the brand is the Swedish word for ‘wild’, allowing the line to remind users of the heritage and culture where nicotine pouches stem from
The orange colour of the pouches is also said to originate from what was used by hunters in the Swedish forest so that they could identify each other and wouldn’t mistakenly injure one another. Dark green is also used for its Jaeger nicotine pouch, which harks back to the natural ideal of the brand and the company.
Read moreLess 
In English 
