VILD Bris

The VILD Bris offers a cooling sensation that contains 5.6mg/pouch of nicotine, which is best suited for those who want to reduce their nicotine consumption or if a person prefers a gentler sensation. This single mint flavor is reminiscent of a breeze that refreshes and cools the palate from Swedish manufacturer Nordic Brands AB.

The pouch is moist, meaning that the delivery of nicotine and flavor is quick, and there is no tobacco, so users can maintain oral hygiene. Its slim size and shape are comfortable between the upper lip and the gum, and this lends itself to a discreet experience because passersby will not notice the product in position.

There is a theme of nature to these nicotine pouches, which is why they are named after weather systems such as breezes (Bris), gales (Kuling), and storms. The font on the front of the packaging is also similar to roots and branches with its tree-like lettering, and the colors represent the orange used by hunters when they were at work so that they did not accidentally shoot each other.