V&YOU Nicotine Pouches

The V&YOU Vision: How Is This Brand Different to the Rest?

It can be easy to think that all nicotine pouch brands and their products are the same, which is correct, to an extent, because they do two simple things - provide nicotine and flavour. However, once in a while, the industry sees brands with a different vibe and flare to the rest. V&YOU is one of these brands because instead of being founded by a long-standing company like Swedish Match, which owns General XR tobacco-free or Gotlandssnus with Swave nicotine pouches, three successful entrepreneurs with no experience in the smokeless industry launched it.

In 2019, Markus Bonke, Titus Wouda Kuipers, and Ged Shudall decided to leave their lucrative careers as senior executives in global FMCG brands behind and try their luck in the ever growing nicotine pouch scene. Having no prior experience in the industry but a combined wealth of knowledge about product development, the founders decided to make V&YOU a lifestyle product rather than just any ordinary nicopod. As a result, the brand offers flavours and strengths that fit in around your life, whether you need a pick-me-up from &BOOST or a kick into concentration from &FOCUS.

Who Manufactures V&YOU Nicotine Pouches and Where?

Vilosophy UK LTD, situated in the city of Liverpool in the UK, is the manufacturer of V&YOU. Although the HQ is in the United Kingdom, the products are made in state-of-the-art factories in Europe, a tactical decision made in the interest of maximum quality. EU-made pouches are some of the best available and the most popular, such as LOOP and ZYN, thanks to high standards, rife competition and the fact that Europe is from where these products originate.

Which Flavours and Strengths Can I Get?

As with any product you may be looking to add to your daily rotation, you want to know what nicotine pouch flavours to expect and whether the strengths suit your needs. This brand is very inclusive and offers products that fit every user, from those who shop for newbie pouches to experienced users who prefer strong tobacco-free snus. So, what are the V&YOU flavours and V&YOU nicotine strengths available to EU and UK consumers? Check out the list below to find out:

The Flavours: Mint, berry, citrus and unflavoured are the four V&YOU nicotine pouch flavours available in the &FOCUS and &BOOST lines. The &BOOST+ range features the same flavours, except for unflavoured, but are more intense and have different names - fresh citrus, intense mint, and cool berry.

The Strengths: The V&YOU nicotine strengths cover all the major categories, from regular, to strong and extra-strong. &FOCUS is the least intense product offered, containing 6 mg/pouch for a focus enhancing effect. &BOOST provides 10 mg/pouch of nicotine for a long-lasting kick. The most potent pouch, &BOOST+, is packed with 15 mg/pouch and delivers a fast, powerful rush for the thrill-seeking user.

The Unique Features of the Three V&YOU Products

Unlike other popular brands, V&YOU boasts more than just one line of products available in various flavours and strengths. It has three individual lines with unique features, making it accessible to all users with different experience levels, preferences and lifestyles. The founders wanted to offer users the ability to choose a product that best suits their 'vibe'. As a result, &FOCUS, &BOOST and &BOOST+ represent three different vibes with their following unique features:

• &FOCUS: Has an extra-slim format and ultra-soft portion fabric for a discreet, comfortable fit under the lip. The nicotine content is optimised to be most effective in boosting focus rather than delivering an overpowering kick.
• &BOOST: Also an extra-slim tobacco-free snus, which is perfect for discreet use. Features a moistened surface for a rapid release of nicotine and flavour, making this a product that provides a satisfying boost.
• &BOOST+: Comes in a slightly larger, slim format for a more present feeling in the mouth and greater surface area for the extra-strong nicotine content and potent flavours to be released. The cans have a metallic rather than transparent finish and a nifty child-resistant lock system.

All the V&YOU nicotine pouches are 100% tobacco-free, so they will not stain your teeth, make you need to spit or cause bad breath. Moreover, the ingredients and materials used are the same. Each pouch contains high purity Swiss-made nicotine and lab-tested, natural, non-GMO aromas and flavourings.

Why Do EU & UK Consumers Prefer to Buy V&YOU Nicotine Pouches Online?

V&YOU is a globally recognised brand that is available both in-stores and on the internet. However, many consumers buy V&YOU nicotine pouches online in the EU and UK instead of in shops. If you are wondering why this is, there are three reasons - freshness, price and selection.

Firstly, freshness. In-store V&YOU pouches are often kept behind the counter for long periods at temperatures suboptimal for freshness, nicotine effect and longevity. So, consumers shop online for this brand for guaranteed fresh pouches stored correctly to enable the best nicotine and flavour experience and shelf life.

The second reason why users buy V&YOU online is that the prices are lower. Unlike tobacconists and supermarkets, online stores give special offers, reward schemes and discounts on larger orders, making shopping on the web a no-brainer for smokeless enthusiasts.

The final reason why online shopping is the most popular way to buy V&YOU nicotine pouches in the EU and UK is that the selection of V&YOU nicotine strengths and flavours is broader. Physical stores often stock just a small number of smokeless products alongside cigarettes and vapes, whereas dedicated Estores offer the full selection of each brand.