Swedish candy

Daim chocolate

Daim chocolate is instantly recognisable on shop shelves thanks to its bright red packaging and blue lettering. The brand has a long history in Sweden, which dates back to 1953.

Each Daim bar consists of milk chocolate and an almond and caramel inside, exploding with a sweet sensation in the mouth. It also has a salty element, bringing together many loved tastes from Sweden.

Marabou

Marabou is another nationally famous brand focused on chocolate products. It has over a century of history, although it’s now part of the Mondelez corporation.

Marabou milk chocolate is a chocolate bar with a flavour combining caramel and salt, formulated to melt deliciously in the mouth.

Meanwhile, Marabou Schweizernöt Roll (named after Switzerland) contains little pieces of chocolate known as “pucks. After placing these pucks in the mouth, they slowly melt and release a chocolate and caramel flavour.

Dumle

Dumle Original is a creamy chocolate with sweet caramel on the inside. Each bag contains various individually wrapped treats, making them ideal for snacking throughout the day.

As well as tasting great, the chocolates are made from responsibly produced cocoa.

Dumle has been loved in Sweden for generations. Hard as it might be to believe, they were originally introduced as small lollipops in the 1940s, before becoming the chocolates of today.

Swedish Candy Flavours

Looking for something a little different from the chocolate flavours outlined above?

Swedish candy is nothing if not multifaceted, and there’s something for every taste preference.

Sour

Sourness takes the taste buds on a flavour journey unlike any other. Even when sour candy elicits a grimace, it keeps people coming back for more!

Sweden is also impartial to this flavour profile. S-Märke Sour offers a full sour experience, while Ahlgrens Bilar Sursockrade combines a sugary shell with sour flavours.

Spicy

Think sour tastes are as bold as candy can get? Think again, because spicy Swedish candy takes things one step further.

For instance, Turkisk Peppar is a liquorice with a spicy twist — once the user’s teeth break through the outer shell, they will be hit with a blast of heat.

Salty

It wouldn’t be a Swedish candy selection without a touch of salmiak, a salty liquorice flavour that is quintessentially Swedish.

Läkerol Salmiak combines the salty flavour with mint, while Ahlgrens Bilar Salty Licorice adds a touch of sweetness.

Aside from liquorice, plenty of Swedish candies take inspiration from salmiak by adding a touch of salt to their candies, such as Daim.

Sweet

Most people associate candy with a sweet flavour profile, so it’s unsurprising that this category is one of the biggest.

From juicy, fruity candies to hard shells to soft and fluffy sweets that melt in the mouth, we have a great selection.

Some options include:

• Ahlgrens Bilar (soft and squishy like marshmallows)
• HARIBO Nappar Frukt (fruity gelatine candies)
• Malaco Zoo (gummy sweets)
• Fruxo (sweets with a sugar shell and chewy contents)

Minty

Sometimes, a big blast of mintiness is just what’s needed to refresh the mouth for someone to go about their day.

Läkerol Eucalyptus are eucalyptus oil-based lozenges that can either be used to treat a sore throat or to enjoy the menthol blast.

The sweets are a quintessential Scandinavian staple, with a history that goes back more than 100 years.

What's Special about Swedish Candy?

Just as “Swedish quality standards” are synonymous with “premium” when it comes to nicotine pouches, Swedish candy is all about attention to detail. Expect carefully sourced ingredients and delicately formulated flavour profiles.

Candy also has a rich legacy in the country.

To justify the consumption of candy the nation created its own tradition of “fredagsmys” which means cosy Friday. This gives Swedes the excuse to add a little extra sweetness to their day for the ultimate “mys” (cosy) feeling each Friday.

But if it’s not enough to limit candy consumption to one day a week, there’s also the tradition of “Lördagsgodis,” or Saturday candy. Clearly, the Nordic nation is a fan of sweet treats!

Get Free Candy as Rewards

On Snusdirect, candy is part of our Rewards program.

When customers earn 50 points from buying nicotine pouches,  they can choose anything from our candy selection as a free gift! From us to you, spreading joy through candy.

Each nicotine can gives one point, while a roll of nicotine pouches is worth ten points.