Caffeine Pouches

Caffeine pouches look the same as nicotine pouches, but they shake things up by replacing nicotine with caffeine. Snusdirect offers brands like WAKEY, Vika Rave, and Kickup, which have caffeine contents up to 100mg each. Taste profiles range from Cherry Berry to Classic Cola.

Popular Caffeine Pouches Flavours

The defining feature of caffeine pouches is — well — their caffeine. But that doesn’t mean they don’t also have great flavours!

Below, we’ve highlighted some of the most in-demand taste profiles.

Mint

Mint is a staple flavour in the nicotine pouch world, so why shouldn’t energy pouches use it too?

Minty caffeine pouches allow users to enjoy the tingling, mouth-numbing sensation that makes mint pouches so popular. Enjoy a classic mint flavour in products like WAKEY Blizzard Mint, which has a herbal touch. Or try something a little different with options like Vika Rave Blueberry Ice, which combines sweet blueberries with menthol notes.

Fruity

With so many different fruits to make flavours from, there’s something for everyone under the “fruit-flavoured” category.

From a sour-sweet flavour like Vika Rave Cherry Berry or something tropical like WAKEY Melon Wave, which boasts a taste of watermelon.

Sweet

Fruity flavours might be sweet, but not every sweet flavour is fruity. Other pouches take inspiration from the likes of sweets, chocolate, drinks, and more.

For instance, WAKEY Cosmic Cola emulates a classic cola taste, with a super-sweet acidic taste with a hint of citrus.

Classic Tobacco

Some who turn to caffeine pouches are past enjoyers of tobacco products like snus, and some energy pouches cater to these preferences.

Kickup Strong uses black tea and pepper flavourings to provide a familiar flavour without the tobacco.

Introducing Caffeine Pouches Brands

For anyone who thought they knew all there is to know about nicotine pouches and the brands that make them, there’s a whole new world out there when it comes to energy pouches.

Below, we’ve outlined the three main brands in the space.

WAKEY

WAKEY pouches have the largest selection of flavours, with something for everyone.

Founded by ex-nicotine users, the Danish brand is fast spreading across Europe and the rest of the world.

Vika Rave

Vika Rave pouches get their name from so-called “Snus Vika,” a figure in Swedish history who is known for selling snus in a coffee shop.

Since the energy pouches contain caffeine rather than tobacco, the brand has provided its own twist on by using the name “Vika Rave.”

Kickup

Kickup pouches energise the user through the guarana plant (which contains caffeine) and ginseng, a herb that doesn’t contain caffeine but has energising properties.

Yet they’re more than just energy pouches. Kickup ingredients also include various vitamins and minerals, including Vitamin C, magnesium, and zinc. That doesn’t mean Kickup users can do away with their multivitamin, but an extra boost can’t hurt!

How Strong are Caffeine Pouches?

Switching from nicotine products to caffeine pouches means getting accustomed to a whole new strength rating system for caffeine pouch doses. Annoying, yes — but it’s worth getting this right.

Starting from the milder end of the spectrum, we have Kickup products. These contain a trace of caffeine from the guarana plant — for instance, Kickup Original has roughly 12mg of caffeine per pouch.

The most common caffeine content for energy pouches is 50mg of caffeine. The entire Vika Rave range contains this amount, and most of the WAKEY collection (bar its caffeine-free options and the extra-strong choice outlined below).

The most potent option is WAKEY BOOST Blizzard Mint, which contains an impressive 100 mg of caffeine.

Putting Strengths into Perspective

For reference, here is a rough idea of how much caffeine a standard serving of various food and drink items contain:

Starbucks cappuccino grande: 89mg
Black tea: 45mg
CocaCola: 35mg
Milk chocolate: 25mg

The recommended daily caffeine intake for healthy adults is 400mg, so anyone who already enjoys caffeinated products and now wants to try caffeine pouches should track their total consumption carefully.