VELO is Having a Makeover — What You Should Know

Sometimes, there comes a time when we just want to change things up. This is exactly where VELO is right now, with the popular nicotine brand from British American Tobacco (BAT) undergoing a major rebrand. It’s still the same VELO we know and love, and the existing formulations will continue — but now, they will have new names and packaging.

To find out more about what this means, keep reading.

What will happen to my favourite product?

If one of VELO’s products is your go-to nicotine pouch, the last thing you want to hear is that the company is discontinuing the line.

The critical detail here is that only the names and branding are changing. Every aspect of their manufacturing will remain the same — VELO nicotine pouches will still be produced using British American Tobacco’s state-of-the-art facilities, and they will still contain the same stellar ingredients.

This may be slightly confusing initially, but we’ve included a table at the bottom of this article outlining each product's new and old name.

As for VELO’s new Sensation range, such as VELO Cinnamon Flame, the products will keep their existing designs.

When are the changes happening?

The rebrand is happening in two stages. Shortly after the January 2024 name changes, the most popular VELO nicotine pouches will feature cans with a peel-off sticker featuring the old name and design. Once you peel off the sticker, the new name and design will be underneath.

Other products will only switch over to the new branding later in 2024.

Why is VELO rebranding?

As a consumer, rebranding projects can seem like an unnecessary inconvenience. However, they’re common practice, from Twitter’s recent rebrand to X, or Facebook rebranding to Meta. This isn’t even VELO’s first rebrand — prior to 2022, VELO was known as LYFT.

A company may decide to undergo a rebrand for a few reasons, including:

• Targeting a new audience
• Complying with regulations
• Trading in a new country with different needs
• Reflecting changes made since the launch of the initial brand
• Shaking up outdated branding

In VELO’s case, the primary aim of the rebrand is worldwide consistency. Previously, VELO products had different names and designs in different countries, but this will no longer be true.

It’s also a chance for VELO to update its designs for a more modern look.

New names of existing VELO products

Name changes can take some getting used to. Fortunately, we’ve got you covered.

Below is a table showing the new and previous names of each VELO product — we recommend bookmarking or screenshotting this page so you can refer back to it the next time you want to purchase a VELO nicotine pouch.

Embrace the change

A rebrand can be disconcerting, but in a few months’ time, the previous names of VELO’s nicotine pouches will probably seem like a distant memory.

So, go ahead and purchase your favourite product under its new name. You’ll be able to enjoy the exact same flavour and nicotine formulation, but with an exciting new design — and less confusion if you ever find yourself looking for your favourite product when abroad.