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Nicotine Pouches Vs Vapes

By Jacob 2 years ago 2 comments
Nicotine Pouches Vs Vapes

Vapes are getting more popular as the years go on, with around 3.2 million adults in England using them in 2021 let alone across the world, and you may have noticed this when you walk around town. Some people that haven't smoked before even use them, but why? They have similar flavour profiles to nicotine pouches, so it can't be that. Maybe it's the act of smoking or the bright colours, who knows? Here each product is explained, and hopefully, you will find an answer to this question once you’ve read it.

What Are Nicotine Pouches?

Nicotine pouches are small portions made from plant-based materials and filled with plant fibres, flavourings, sweeteners, water, and nicotine which is either synthetic or derived from tobacco. Many brands, including VELO, create nicotine portions. Around 20 are packaged in eye-catching cans, making transportation and use much easier. There is a wide variation between products due to different nicotine strengths, flavours, and pouch sizes.

What Are Vapes?

Vapes, known as Vape Pens and E-Cigarettes, are very common among teenagers and young adults. This product functions by heating a liquid, turning it into vapour which the user then inhales. This so-called “vape juice” contains different amounts of nicotine and flavours, allowing the consumer to choose. They are easily transportable, as they fit in any pocket, but they produce smoke, so using them inside restaurants and bars, for example, is banned. They were first used by smokers trying to quit cigarettes because they simulate the same act, but non-smokers now use them because of their bright colours and sweet flavour profiles.

What’s The Difference Between Nicotine Pouches And Vapes?

To help summarise this information to make it more accessible, the key questions about each product are in the table below, enabling you to see the difference between them.

Nicotine Pouches Vapes
Tobacco Content

No No
Nicotine Strength


1mg/g to 33 mg/g. The nicotine content of vapes is capped at 2% (20mg/ml) in the UK.
But can be higher elsewhere
Big Flavour Range

Yes Yes
How To Use Placed under the upper lip for 30-45 minutes. Inhale when the vape is on (if it needs to be on), just like smoking a cigarette.

As you can see, the two products have both similarities and differences. One thing is for sure, each product has its fantastic range of flavours and brands to choose from, helping both retain a consumer base and attract new users. However, another important factor not on the table is how the product and the packaging look. Nicotine pouches aren’t much to look at, they’re white portions you don't even see when placed under the lip. On the other hand, vapes are visible when used, so their appearance adds to the experience. This is why you see many different colours, most representing the flavour of the vape. It is for the same reason that nicotine pouch cans are designed the way they are, to stand out from the rest.

Why Are Vapes So Poplar In Europe?

As smoking cigarettes are becoming less popular across the globe, vapes are on the up, and one reason for this is that those who smoke cigarettes have replaced it with vaping. Another knock-on effect is the increase in vape shops, making vapes more of a publicly known product. Moreover, due to the publicly visible use of this product, smoke producing and colourful, this also makes the product more well known. The reasons above are why non-smokers and young adults/teenagers are using them. Like a snowball, as soon as the ball gets rolling, the bigger it gets. With said teens and adults loving the tasty flavours and chasing the “nicotine high”, vape sales are skyrocketing. And the same is happening with nicotine portions.

Are Nicotine Pouches Safer Than Vapes?

Both products have not been around and used long enough for enough legitimate data to be gathered and analysed. Therefore the long-term effects are not known for either nicotine pouches or vapes. However, unlike nicotine portions, vape pens produce smoke, and you inhale this smoke, which potentially could damage your lungs - recent research supports this. In terms of short-term effects, both have adverse effects caused by nicotine overconsumption and are short-lived, with more information on nicotine pouch side effects available.

Are Nicotine Pouches Better Than Vapes?

There are many benefits to using nicotine pouches over vapes. These are mentioned below and discussed, showing you why you should get on the hunt for your new nicotine portion on SnusDirect and not a vape.

  • More discreet. Unlike vapes, nicotine portions do not create smoke when you use them, and you don’t have to smoke them, which is visibly obvious to others. Nicotine pouches hide under your lip, ensuring others cannot notice you using them, which provides privacy if that is what you wish.
  • Use them anywhere at any time. Nicotine pouches don’t produce smoke, meaning when you use them, they do not disrupt or make others uncomfortable, allowing you to use them wherever and whenever you wish.

With the reasoning above, it is obvious that nicotine pouches give more freedom and privacy when using them compared to vapes. So if these are characteristics you value and would prefer to have in your experience, nicotine portions are for you.

Posted in: Comparisons
Chris A. 1 years ago at 3:25 PM
Great work, love to see companies being actually fair about their product, no BS. Love it!
Jacob M 1 years ago at 3:10 PM
Thanks for your feedback, Chris. It's always important to be transparent and we try to be as authentic as possible throughout our blog, covering topics that you (our customers) will find relevant and engaging. Thanks again!