Choosing the right VELO pouches - Guide

VELO nicotine pouches is one of the most popular brands of nicotine pouches in the UK and Europe. With the wide variety of flavours, strengths and formats within the brand, it can be difficult to choose a pouch. This article hopes to aid this decision with insights into the different tasting experiences, nicotine contents, and portion sizes, helping you pick the right product to add to your rotation.

What is VELO?

It was created by the multinational tobacco company British American Tobacco. It was born in Sweden, the home of the nicotine pouch, and has made itself available across the entire globe. With rigorous quality control, a premium portion is guaranteed with incredible flavour and feel under the lip. Moreover, the brand has created its own “VELOsophy”, aiming to constantly reduce the toxicity of its products to the consumers and the world we inhabit.

If you still aren’t sure whether it is the right brand for you, it is compared in another article, VELO vs ZYN, helping you decide between two giants of the brands.

Nicotine-free VELO Zero or VELO nicotine pouches

What may confuse some is that this brand is split into two separate types of products: VELO nicotine pouches and VELO Zero, which are nicotine-free. The nicotine-free portions graced the market in Autumn 2023, allowing BAT to compete in the nicotine-free market, too. This brings about the first question.

Do you want a nicotine or nicotine-free pouch?

What are the nicotine-free VELO Zero options?

If it's a nicotine pouch you want, skip this paragraph and work your way through the rest of the guide. If your rotation requires a nicotine-free portion, VELO Zero would be suitable. With a relatively limited selection, your decision is made a lot easier. What are the options?

• VELO Ice Cool Zero - has the same profile as the best-selling nicotine portion, an intense and chilling mint flavour profile.
• VELO Cool Storm Zero - a cooling menthol-tasting experience similar to a winter storm.

If you are converting from VELO nicotine pouches, these two popular VELO-tasting experiences aid the transition to nicotine-free as you’re more familiar with the experience.

How do you pick an appropriate nicotine content?

The first question, for those looking for VELO nicotine pouches, is what strength product you require. VELO has a wide range of strengths available, suiting different user preferences. This brand has you covered, from strong nicotine pouches to low-strength pouches. What dictates which strength you require?

1. Your nicotine tolerance
2. The type of experience you want

What’s nicotine tolerance?

It’s important to gauge your nicotine tolerance to assess which strength you should opt for. If you feel you have a low tolerance, you require less nicotine compared to an experienced user, who will have a higher tolerance.

Your nicotine tolerance dictates how much nicotine is needed to achieve the desired response - as more is used, more is needed.

How Strong are VELO nicotine pouches?

The brand’s nicotine content ranges from 4mg to 17mg per portion, making this decision harder due to the wide range. The potency you choose depends on the experience you receive.

• 4 mg provides a mellow sensation, suitable for a lower tolerance.
• 6 - 8 mg is the middle point for intermediate users looking for an all-day portion.
• 17 mg delivers a robust effect for those wanting an ultra-intense experience.

With this vague guide, you now know what strength you require.

VELO flavours: What’s available?

The second decision is the tasting experience. Below is a table with the different flavour profiles, a description and a VELO product that fits each, allowing you to discover the category you prefer and the right nicotine pouch.

These aren’t the only tasting experiences available. There are other options within each category. Also, other flavour categories are available that aren’t mentioned above. In turn, see what else is on offer before you make your decision.

The right size: VELO Mini or Slim

VELO pouches come in slim and mini portion sizes. Most of its products come in the most popular format, slim, ensuring all can enjoy its excellent pouches. However, the mini VELO format isn’t as prominent in the range but is still covered.

How to select the right pouch size?

The portion size can determine the type of experience you will receive. Below is a description of the experience for both sizes, allowing you to decide which is best.

• Mini VELO - is a lightweight pouch, weighing around 0.5 grams, that sits effortlessly under your top lip, providing a non-invasive mouth feel.
• Slim VELO - is a slightly larger pouch, weighing around 0.8 grams. However, it is long and narrow, ergonomically designed to sit easily under your upper lip while not being overly invasive.

With more content comes more intensity. If you are new to nicotine pouches, try the mini size to get used to the feeling of portions under your lip. However, slim is the most common pouch size on the market for a reason. The choice is yours.

Which are the best VELO nicotine pouches in the UK?

In the UK and Europe, nicotine pouch users have different preferences, meaning the answer to this question will change depending on the person you ask. However, certain products sell better than others. Below are some of the more popular VELO nicotine pouches.

VELO Ice Cool - is an intense nicotine pouch with a potent peppermint flavour.

VELO Freeze MAX - has a chilling tasting experience due to the robust menthol character.

Both are mint flavour profiles, which says a lot about the user preferences and the popularity of the mint-tasting experience. If you want something more fruity, do not let this dissuade you. But if you aren’t sure, the products above give you a place to start.