September 2024

When salmiak is described as liquorice to most of the Western world, the first thought would take users back to being a child at a sweet shop. But salmiak in nicotine pouches is far from the sweet, sugary snack that people in countries such as the UK and USA are used to.

The rapid growth of nicotine pouches over the last few years has been largely driven by those seeking out a tobacco-free option. Nicotine pouches share a lot of similarities with portion snus, as both come in the form of sachets and are placed under the upper lip, where they diffuse nicotine and flavour.

Yet there are also some significant differences between the two products, which can be off putting for those who are trying to make the switch. Below are six tips for a smoother transition.